‘Made to Stick’ – how to make your key messages memorable

This book looks at what makes ideas “stick” – why some ideas spread easily whilst others don’t.

Being able to communicate effectively has become increasingly important for public managers in democratic states. “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries lunch, and a steak dinner – combined!”