‘Made to Stick’ – how to make your key messages memorable

This book looks at what makes ideas “stick” – why some ideas spread easily whilst others don’t.

Being able to communicate effectively has become increasingly important for public managers in democratic states. “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries lunch, and a steak dinner – combined!” Continue reading

So What Would You Do?

In December I appeared as a witness before two Select Committees in the Westminster parliament: the Treasury Committee (TSC) which was responding to the government’s Pre-Budget Report; and the Public Administration Committee (PASC) which was investigating what standards of ‘good government’ might look like. Continue reading